Accelerating formula development and fast-tracking your new product launch
The Beauty Studio is an exclusive offer developed by IMCD Beauty & Personal Care teams and designed to support cosmetic brands and manufacturers in accelerating formula development and new product launch. Here we co-create next-generation beauty & personal care products precisely tailored to meet technical requirements and performance expectations, all within a record time.
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Tailored active and functional ingredients recommendation
Risk-reduction in the
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Energy, resources & waste management
Increased speed to market
Inspiration for new product developmentHow does it work?
- Describe your new product ideas: targeted consumers, product application
- Set your technical requirements (sustainability, regulatory, ingredient origin...)
- Define your wished formula: Consistency, Skin Feel, Expected consumer cosmetic benefits
- Select your formula chassis
- Benefit from our expertise to innovate and customise it with the most relevant active ingredients and sensorial enhancers
Welcome to the new Beauty Studio Johannesburg
We begin our chassis collection focusing initially on the following market segments:
- skin care,
- hair care.
We are constantly expanding our chassis collection to meet the evolving needs of the market.
Besides this Beauty Studio offer, we provide prototype kits that cover all further market segments to fulfil the individual spectrum of our customers' requirements, with the direct support of our Beauty and Personal Care laboratory.
Meet the local team
Angie Ellis
Business Unit Manager | Beauty & Personal Care
Angie serves as the business unit manager for IMCD Beauty & Personal Care, overseeing sales operations across Sub-Saharan Africa. With a Bachelor of Business Administration from IMM, specialising in Business Management, Marketing, and Support Services, Angie has contributed to the industry since 2002. She has held key positions in sales, customer service, and research, driving results and fostering strong client relationships.
Samantha Pols
Technical Manager | Beauty & Personal Care
Samantha is the Technical Manager for Beauty & Personal Care at IMCD South Africa. She manages all technical activities and queries within the division, offering solutions to customers’ problems utilising the comprehensive IMCD product portfolio, assisting in analysing market trends, and information on raw materials and providing advice on formulation, production process and application. With a background in biology and related sciences, holding a Bachelor of Science degree in Microbiology and a Cosmetic Science Diploma, she has been contributing to the industry since 2012. Throughout her career, she has held various positions in cosmetic product development, from research and administration, formulation, and laboratory work, to manufacturing, ensuring successful product launches. Results-driven and committed to adding value to the beauty & personal care industry.
Frequently Asked Questions
Who is the Beauty Studio for?
The Beauty Studio is designed for beauty brands, contract manufacturers, consultants, and multinationals who are looking to speed up product development while ensuring quality and customisation. It also helps reduce the costs and risks that arise during the initial phases of product development.
How quickly can I get a prototype?
Our customers' journeys at the Beauty Studio are unique and specific to their needs. With our Beauty & Personal Laboratory under the same roof as the Beauty Studio and our streamlined process, you can leave the Beauty Studio with a finished prototype in just one day. It's an opportunity to benefit from our experts’ formulation tips on ingredient usage and behaviour.
What type of formulations can be created?
In the Beauty Studio, it is possible to create a wide range of formulations, from sprayable liquids to solid bars, all of which can be customised to your desired skin feel and sensory experience. Our extensive range of ingredients, both active and functional, is readily accessible, allowing you to make the best and most targeted selection.
Do I need to know exactly what I want before visiting?
No. Although we undertake an initial consultation prior to your arrival, the Beauty Studio process is extremely flexible, whether you already have a brief or not. When you join us in the studio we can use our bespoke digital tool, the Beauty Studio Selector, to guide you through the many different options available to you, from chassis to ingredient selection.
How do you ensure compatibility between a chassis and actives or sensorial enhancers?
While the digital tool helps you to find a chassis and ingredients that match your needs, our technical team is here to identify possible incompatibilities and address them, performing as many trials as needed to optimise your custom formula.
Contact our team to share your project and fix an appointment at the Beauty Studio in Johannesburg, South Africa.
Contact details
T: 011 570 4260