Concepts

Beauty Reset Stick Pack

ConceptsPharmaceuticals
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Dive further into our innovative concepts focused on holistic longevity targeting biome, metabolome, skin, stress, and energy pathways.

Restoring sleep, renewing skin, slowing ageing

CONCEPT RATIONALE

Sleep disruption is one of the most overlooked accelerators of ageing. Poor sleep increases ROS, inflammation, collagen breakdown, impaired barrier function, and microbial imbalance—leading to wrinkles, dullness, dryness, redness, and accelerated intrinsic and extrinsic ageing. With more than 30–50% of the global population affected by sleep issues, and women being 40% more likely to experience sleep disruption, consumers are actively seeking natural, clinically proven solutions that restore circadian balance and promote youthful skin from within. 

Beauty Reset direct-to-mouth stick pack combines natural melatonin, bioavailable silica, and the powerful antioxidant action of L-Cystine that targets the sleep–skin–ageing axis, helping consumers protect their skin, hair, nails, and overall aesthetic well-being. 

TARGET MARKET

Beauty Reset is ideal for consumers seeking a beauty from within solution that aligns with modern wellness habits. This includes: 

  • Individuals experiencing poor or inconsistent sleep quality.
  • Consumers focused on skin renewal, anti-ageing, and radiance.
  • Beauty & wellness shoppers seeking natural, clinically supported actives.
  • People interested in holistic routines that connect sleep, stress, and skin health.
  • Adults looking for convenient, sugar-free sleep support. 
  • Brands targeting the rapidly expanding global sleep supplement market (US$7.6B today; projected US$12.9B by 2034).

CONCEPT HIGHLIGHTS

Beauty Reset (NF)

CONSUMER BENEFITS

Easy-to-use, palatable, direct-to-mouth stick pack that provides: 

  • Improved sleep quality and restored circadian rhythm.
  • Enhanced collagen, elastin, and keratin production.
  • Reduced oxidative stress and ROS for slower visible ageing.
  • Better skin hydration, elasticity, and barrier function.
  • Support for hair strength, reduced shedding, and improved nail quality.
  • Natural, clean label formulation backed by clinical research.
Log in to MyIMCD to unlock a formulation built to reignite your body’s natural nighttime reset—supporting deeper sleep and boosting your skin’s repair process.

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Beauty Reset Stick Pack | IMCD South Africa